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Digm Piece (Op-Ed)

Stop Giving Away Your Talent for Free on Social Media

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Social media gives friends and ghost followers an inside look into our precious lives. Some moments should be kept private but its hard to when our cell phones seem to be glued tightly to our hand. If you’re an artist, musician, fashion stylist or an entrepreneur in some other industry, platforms like Instagram, Facebook, and Twitter can be great tools to marketing and spreading the word about our latest products and services.

But how much is too much? When do you decide to keep some details between yourself and a paying client?

From Post to Paid. Moving from social media to real life work is a transition you must experience to start making money. Social media is just the preliminary level. Once you build an audience you should put on your business hat and derive ways to turn that audience into consumers.

Strategy is key. Curate social media posts that humanize your brand, share your creation, and drive sales back to your website or physical location. Everything must point to what you do, where you can be found and hint at how much you cost. I am huge fan in selling without selling. Most people don’t like being forced to make purchases especially on social media. Remember be human; people spend more money quicker with people they like.

Be sure not to overshare. If your goal is not make money by posting on social media, have a clear vision for why you’re there. Followers can get easily confused about your business if you’re sharing everything you eat from breakfast to lunch.

Be Ready for Clients. Once you get a follower from the social media platform to your site the deal has just begin. Be ready with agreements, media kits, and prices. Grabbing the attention of others in the midst of hundreds of thousands even millions of people on the web is a pretty big deal. Close the deal with a signed contract.

Ash Exantus aka Ash Cash is one of the nation’s top personal finance experts. Dubbed as the Financial Motivator, he uses a culturally responsive approach in teaching financial literacy. He is the Head of Financial Education at BankMobile and Editor-in-Chief at Paradigm Money. The views and opinions expressed are those of Ash Cash and not the views of BankMobile and/or its affiliates.

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Digm Piece (Op-Ed)

Top Ten Freshman Money Myths

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Starting college is one of the most important and exciting times of your life. Now that you’re all “checked-in,” enjoy your college experience without worrying about where your next meal will come from by chasing away these common freshman money myths. (more…)

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Digm Piece (Op-Ed)

Do What You Love for Free – Here’s Why

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This is ParadigmMoney.Com, right? So, speaking about a paradigm shift should come as no surprise. In science and philosophy, a paradigm is a distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field. When speaking about money, most believe it is something you work for and not something that works for you. In all truth, the one percenters understand this concept quite well. In order, to wake up and do what you love, you too must shift your thoughts when it comes to finances.

Doing what you love for free allows you to create freely. You can come up with disruptive, out of this world, never seen before creations that will rock this planet. Take Elon Musk from South Africa, founder of X.com which went on to become PayPal and sold to eBay for 1.5 billion dollars. Musk is also the CEO of SpaceX which designs, manufactures and launches advanced rockets and spacecraft. The company was founded to revolutionize space technology, with the ultimate goal of enabling people to live on other planets. You may say, of course, he can do this, he is a billionaire and co-founder of Tesla.

Not true. PayPal, Tesla, and SpaceX are all products of Musk doing what he loved. As a child, he was an avid reader and taught himself computer programming leading to the creation of X.com. He dropped out of college to start a company with his brother and here’s what he had to say about that PayPal deal… “My proceeds from the PayPal acquisition were $180 million. I put $100 million in SpaceX, $70m in Tesla, and $10m in Solar City. I had to borrow money for rent.” Elon Musk’s current net worth is estimated to be at about $13.3 billion. No bad at all.

The reality of the matter is the less you are attached to money the more money flows to you. Pay more attention to creating things that move the culture forward. Starting at doing what you love with ultimately position you for financial success and happiness.

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Digm Piece (Op-Ed)

How Much Does College Cost?

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How much does college cost these days? If you’re preparing to go to college and will need to find a way to finance your own education, this is one of the first steps to figure out.  Then you’ll want to find out all of your options and create a plan. Here’s a quick breakdown on the typical cost of college. (more…)

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