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Target Goes Generic In Order to Attract Savers + How You Can Continue to Save on Everyday Purchases

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The fight for retails sales is getting fierce as consumers are starting to become more price conscious. Many drugstores and discount chains are creating generic branded items that are priced at a place where consumers are taking advantage of. Now Target plans to launch an ultra-low budget range of toiletries and consumer staples called Smartly, which will debut with a range of more than 70 products — including razors, toilet paper and dish soap. Target says Smartly will seek to compete with generic brands at drugstores and discount chains and is the latest step by the retailer to improve its price competitiveness, after it acknowledged last year it was losing ground to rivals such as Walmart and Amazon.

Because price is important, Target must take these necessary steps in order to stay competitive but what steps can you take to save more money in your bottom line? Here are a few ideas according to TheStreet.com:

1) Clip Coupons for Food

This might seem like a no-brainer, but many people don’t actually clip coupons, or they see coupons but then use them to buy things they don’t really need. It’s best to clip coupons only for the things you need and to use them with in-store sales and actually track what you’re saving. Lisa Reynolds at Redplum.com says the average family can save up to $1,000 a year just by spending 20 minutes clipping coupons. Reynolds also offers this tip about coupon-clipping and meal planning: “If you find a fantastic coupon, don’t dismiss it simply because the item is not usually on your list,” she says. “Planning your meals at the same time as reviewing coupon offers and store circulars lets you take advantage of really great deals and try new recipes. Many savvy cooks create meal plans based on what the stores advertise that week.”

2) Buy Food in Season

When it comes to buying wholesome foods for your family, “Stock up on fruits and veggies in season,” says Melissa Garcia, a savings expert with couponqueen.com. “Cut them up and freeze them at their peak so you’re not forced to pay those off-season prices and you know the quality is good.”

Just because you’re trying to save doesn’t mean you cannot ever dine out – just do it less often and do it smarter, suggests Reynolds. “Countless chain establishments have proven the old adage of no free lunch or dinner wrong, especially if you have kids. Full-service chain restaurants continue to offer some pretty sweet deals in the form of kids-eat-free promotions,” Reynolds says. “You can also try cutting down on heading out to your favorite restaurant every week, or only try hitting up your local spots for which you only have a coupon for.” Paul Vazquez, a savings expert at keycode.com, advises people to pack their lunch rather than buying it daily. “With some planning, you can save big on daily lunches by planning the lunch week in advance,” Vazquez says

4) Shop for Clothes at Consignment Shops

You can find some nice clothes at consignments shops for kids and adults. “Oftentimes there are great, unique finds at your local consignment shop, including some of the top brands, at extremely affordable prices,” says Reynolds, who recommends using the site magicyellow.com to find a consignment shop near you.

5) Save on Gas

There are other ways to save on gas other than carpooling and putting your child on the bus or walking to school with them. This writer saves by using the gas stations that give discounts on certain days or that gives discounts for using a Wal-Mart gift or credit card. Of course, if you do use a credit card, make sure to pay it off as the bill arrives. Garcia, our expert at couponqueen.com also recommends downloading the Murphy Oil app, which will tell you the cheapest gas in your area.

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Ash Exantus aka Ash Cash is one of the nation’s top personal finance experts. Dubbed as the Financial Motivator, he uses a culturally responsive approach in teaching financial literacy. He is the Head of Financial Education at BankMobile and Editor-in-Chief at Paradigm Money. The views and opinions expressed are those of Ash Cash and not the views of BankMobile and/or its affiliates.

The Daily Digm (News)

Amazon Prime Day Kicks off W/ Competition + How to Kick off the Habit of Paying Full Price

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Ready, set, go! Amazon’s Prime Day starts today and continues through Tuesday, bringing a whole new meaning to retail wars, as Walmart becomes the latest rival to try to get in on the mid-summer online-shopping bonanza. This year marks Amazon’s fifth year of Prime Day, and according to Salesforce’s Rob Garf, the shopping event has prompted “rising shifts” for the entire month of July. Target and eBay have also announced sales of their own. There is definitely competition in these mean retail streets but how do you compete with yourself to save money?

I have a friend who spent time as an intern and then as an assistant buyer at a Fortune 500 specialty brand, and from her experience, she vowed never to pay full price for a pair of jeans again (unless the price is already right of course). Working in the buying department opened her eyes to reality behind retail. For instance, jewelry can be marked up to at least five times its value. As a buyer, you’re the one who actually chooses what looks go into each door. You also have the privilege of watching sales trends and dealing with a lot of retail math. You consider the cost of goods sold, retail price, and yes, the markup.

Markup is when a company produces or purchases a good at one price and then sells the good for a higher price.

Here’s how it works:

Selling price = [(Cost) ÷ (100 – percentage markup)] × 100.

So, a company buys a pair of jeans at wholesale for $60 and needs to sell it at a 60 percent markup. The calculation would be [($60) ÷ (100 – 60)] x 100. This breaks down to ($60 ÷ 40) x 100, resulting in a selling price of $150.

By having a markup on goods, a company is able to earn profits even when goods go on sale. But what does that mean for the consumer? Well, your pricey luxury shoes, shirt, and hand bag aren’t all that expensive. You just paid an absurd amount for it.

This leads me to the premise of this article – start at the sales rack. Being trendy with your finances should come before fashion. See what deals you can get before paying full price. There is nothing more fashionable then extra cash in your money bag.

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The Daily Digm (News)

Another One! U.S. Women’s Soccer Team Wins Again + How to Win in Your Personal Finances

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The U.S. women’s soccer team are the World Cup champions after beating the Netherlands 2-0. It’s the fourth title overall for the Americans, and the first time they have won back-to-back trophies. The team has also launched itself into the gender pay gap debate with its lawsuit against the U.S. Soccer Federation: the women can expect a guaranteed payday of about $250,000 with Sunday’s title, says the New York Times, while the winning team of the men’s World Cup would have received roughly $1.1 million each, per CNBC.

What about in your personal finances? How do you win? The short-term sacrifice of becoming financially focused early on has long term benefits that are totally worth it also. Here are just a few:

Financial Freedom. The definition of financial freedom varies depending on the person, but it boils down to being able to cover life’s necessities, including food, clothing, and housing expenses. Buckling down in your twenties and thirties to focus on laying a financial foundation leads to financial freedom. And the sooner you get there, the better off you’ll be.

Stress Free Living. Most stress is self-imposed and generally centered around money. Some relationships crumble due to tension perceived by finances. The highest liability we encounter is housing. The second and third largest consist of health care and food. While food and medicine are ongoing obligations, owning a home can eliminate a chunk of financial responsibility, freeing up more money to save and invest. Start early when it comes to homeownership. You may miss a few parties, but the peace that comes with owning the home you rest in will be made up for it.

Generational Wealth. Chances are you’re considering starting a family. What better way to honor those you love with an abundant financial future? Each generation should be able to start a notch above the last. Investing five years of your young adulthood can make a 10-year difference in the lives of your unborn children. This sacrifice isn’t only for you but for those to come after you.

More Time. We are not so much looking for more stuff but for more time to enjoy the stuff we already have and the people we can share that stuff with. The reason most look to retirement is to enjoy what they have worked so hard for. The moment you decide to be financially responsible is the moment you begin to enjoy the journey, both the highs and lows of creating wealth. By all means, don’t save the party until the end. Celebrate while you build but remember to never lose focus of the building. 

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Nike AIMS to Get on the Right Side of History + How to Be on the Right Side of Your Legacy

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Nike has pulled a U.S.A-themed sneaker from its range after receiving objections from Colin Kaepernick, The Wall Street Journal reports, citing anonymous sources. The former NFL player reportedly told the company that the early American flag featured on the Air Max 1 USA, created in celebration of July 4, was offensive due to its connection to slavery. Nike also recently stopped selling some products in China after a designer’s support for Hong Kong protests sparked backlash, and reportedly cancelled a sneaker in May following objections.

The flag in particular is the Betsy Ross flag which Wikipedia states: The Betsy Ross flag is an early design of the flag of the United States, attributed to Betsy Ross, using the common motifs of the alternating red-and-white striped field with five-pointed stars in a blue canton. Grace Rogers Cooper noted that the first documented usage of this flag was in 1792.[1] The flag features 13 stars to represent the original 13 colonies with the stars arranged in a circle. The 13 Colonies has a deep connection to Slavery which is where the objection is coming from.

It is good to see that someone is using their influence in the right way, but also this tells you how influence can affect the bottom line. This move is helping Nike create or clean up its legacy.

We are now in graduation season, and for many students, graduating college is an enormous feat that starts the beginning of their legacy. But after you are now free to do as you wish, how do you continue to add to that legacy? Yes, you are going to start a billion dollar business or work as an exec for a fortune 500 company but beyond your title and accolades, what else can you bring to the table? The truth of the matter is that what you do with your money is more important than how much you have. It is said that a good man (or woman) leaves an inheritance for his (or her) children’s children. And even if we don’t have children, leaving an inheritance of wealth on earth for the benefit of others is the truest form of what we call being rich. If one is truly wealthy, he or she freely gives. Making your riches count is found in your legacy. So, while we may not fully understand what our legacy will be when all is said and done, we can aim to leave the following:

Knowledge & Wisdom.

Maya Angelou told Oprah Winfrey that no one truly knows their legacy because they can influence different people differently. No matter your level of education, you have the ability to give a word of wisdom because the wise are those who have experienced life and learn lessons along the way. Never underestimate your ability to encourage another person.

Kindness.

Ellen DeGeneres is synonymous with kindness. At the end of each show, she can be heard saying Be Kind to One Another. The impact that she has had on students, families, young stars, and animals is surely a legacy. Something as simple as kindness, an ability we all have access to because it resides in us, goes a very long way. It literally changes lives.

Money & Assets.

Robert Kiyosaki said money isn’t everything, but it does affect almost everything in our lives that is important. Leaving beyond money and financial assets to your children and their children can put your loved ones ahead 10, 20, and even 50 years. While you are building wealth, keep future generations in mind. Most of our early adulthood is spent paying school loans, discovering our purpose, and laying a financial foundation. Imagine what life would be like if your parents set up twice as much as they did for you financially. You’d most likely be at least five years ahead of where you are.

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