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Blog post written by David Hackel.

Congratulations! You have sometime in the not-so-distant past received a degree from a higher education institution (or are in the process of doing so), refined your skills in varied fields, and seriously begun the process of transitioning into the phase of life deemed “the real world.” This is also the stage in life where you are monetarily rewarded for your services, if you know how to market yourself to get your dream job.

And since you’ve come this far…and spent years—essentially you’re entire existence—preparing for this moment, you might as well do a bit of research into how to get that job you are oh-so-keenly interested in. Why? Because attaining that job may certainly provide you with a sense of personal gratification but will also help to place you in a comfortable financial position.

So take a few minutes to peruse this list of four ways to market yourself and be a desired job candidate. After all, you deserve that job. And you deserve a great financial future!

4 Ways to Market Yourself for a Job

1. Be Personable

This is perhaps the most crucial element of learning how to market yourself to be offered your dream job. According to MarketWatch, David Deming—an associate professor of education at The Harvard Graduate School of Education—has thoroughly studied the job market and has concluded, “The labor market increasingly rewards social skills.”

According to Deming, an aptitude in mathematics and quantitative skills—too—is a plus. Jobs that include high social skills and high math skills include: physicians, financial managers, and engineers. Meanwhile, jobs that contain intensive social but relatively limited mathematical proficiency include: police officers, detectives, social workers, lawyers and dentists.

However, as automatons become an increasingly vital part of production and the job market, rote-based (largely mathematical) jobs will progressively be replaced. And as such, personable, warm, and social individuals will become more desirable. Similar to the study performed by Professor Deming, a 2014 report by the Pew Research Center, stated that: “Traits such as empathy, creative thinking and judgment are things that machines will never be able to do, or anything approaching a short timeline.”

Interestingly, according to MarketWatch, the increasing importance of social skills is closely tied to a progressive closing of the gender wage gap. Currently, women dominate fields that include nursing, education, and accounting—all of which require you to be a likeable character. Thus, as these fields’ services become more preferred, their wages will ultimately increase.

We’re not saying you need to hug everyone you meet, but it’s certainly in your benefit to be personable and someone that others want to work with on the daily. Ultimately, that’s what matters when it comes to marketing yourself and for placing you in the best position to score that job.

marketing yourself

2. Be Confident

Be confident, and be someone your interviewer respects and admires. According to Tim Sackett, current president of HRU Technical Resources, at the final stage of an interview for an HR position at Applebee’s, Sackett’s future boss asked him one last question: “Are you better than me?” This is a horrifying position for an applicant to be put in. If you answer “yes,” do you disrespect your superior? If you answer “no,” do you show weakness and lack of faith in yourself? Sackett responded, “Yes.” He got the job. That’s a great example of how to market yourself right there! However, most people would not have the courage to respond as such. Executives and those responsible for hiring prefer confidence and a belief in one’s ability. Display that you maintain faith and courage. Be a leader: someone who your future boss wants not only to respect, but to learn from.

Famed CEO and Co-Founder of Facebook Mark Zuckerberg has given a succinct response to what he searches for in a candidate: “I will only hire someone to work directly for me if I would work for that person.”

So…

Speak of your achievements. Be confident and proud of who you are and what you’ve done. As stated by Entrepreneur.com, many prospective job candidates “make a…fundamental mistake: They never state, in clear language, what they’ve done for a previous employer or in their academic pursuits.” When marketing yourself in an interview, be sure to run through your academic, work-related, and personal accomplishments. This will distinguish you from your competitors! And on your résumé and LinkedIn Profile do not simply state your past duties. Boast (modestly, please) about your triumphs!

market yourself

3. Be Informative and Stand Out

Résumé. Since most employers will merely glance at your résumé—and not study it as thoroughly as you would your own—it should not only be impeccable, but it should stand out. What is very rarely considered when marketing yourself for a job on a résumé, and what is also crucial, is the order in which you present information. Please, for your sake, list accomplishments, strengths, and the pinnacle of your achievements at the top of your page. Continue the list in order of decreasing splendor. Think about this logically. If an employer must read through thousands of applicants for one position, he or she can only spend so much time reviewing each candidate. Some aspect of the candidate’s résumé must strike the employer as intriguing or fascinating in order to move through to the next stage of the application process. And since nearly all people on this lovely planet of ours read from top to bottom, place this captivating information about yourself near the top of the page.

LinkedIn. Additionally, as we have become engulfed in the digital age—LinkedIn has become an ever-so-important aspect of the job hunt and, yup—you guessed it, how to market yourself for a job. So make sure your LinkedIn page is up to date.

Here are several tips to keep in mind, thanks to the kind folks over at Forbes:

  • Display at least 50-100 connections.
  • Ask colleagues to endorse you or to provide recommendations on your profile.
  • Post articles or blog posts you may have written.
  • Add a professional-looking picture.
  • Join and participate in relevant professional groups, which will then be listed in your profile.

Keep these suggestions in mind—for your résumé and LinkedIn profile will likely be what scores you an interview.

ways to market yourself

4. Be Practical (with Your Major)

That said; certainly do not force yourself into a field for monetary or outside-motivating factors. More than anything, you should engage in work that you are passionate about. However, there is an important balance between what you find interesting and what is practical after the collegiate world. Ideally, attempt to determine a major that contains both factors.

Keep in mind, however, the direction in which the world is heading. For your convenience, we at BankMobile have gathered together a list of college majors with the highest / lowest unemployment rates AND majors with the highest / lowest starting salaries.

According to StudentsReview.com, university majors with the lowest unemployment ratings include: Nuclear Engineering; Astronomy; Radiological Sciences; Neuroscience; Kinesiology; Chemical Engineering. These majors are all graced with unemployment percentages of lower than 2.5%.

Meanwhile, university majors with unusually high employment rates include: Dentistry; Animal Studies: Art and Design; Interior Design—which range from roughly 13% to 29% unemployment.

As for starting salaries…the highest starting salaries for majors—according to ThinkAdvisor.com include:

  1. Petroleum Engineering: $102,300
  2. Chemical Engineering: $69,600
  3. Computer Engineering: $67,300
  4. Nuclear Engineering: $67,000
  5. Computer Science and Engineering: $66,700

On the contrary, the worst paying starting salaries are for students who major in:

  1. Early Childhood Education: $29,700
  2. Child and Family Studies: $31,200
  3. Culinary Arts: $31,900
  4. Child Development: $32,200
  5. Early Childhood and Elementary Education: $32,300

Lastly, when it comes to your major or your career of interest: Stay up to date on all relevant information—being in the know gives you an edge when marketing yourself! You should subscribe to email lists, attend networking events, and be prepared to “WOW” your interviewer, as you proceed to discuss the new and latest trends with fervent interest.

Go out and conquer. Your dream job and a fruitful financial future await you!

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Dropping Digm (How-to)

Saving 101

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Photo credit iStock by Getty Images

In the age of instant gratification, it’s hard to think of saving as something fun. But if you start with the end goal in mind, saving is merely the method to get you what you want. Maybe it’s not right away, but there’s a certain pride you exude when you earn something that you worked hard to achieve. You may think that you don’t have enough money to save when you can barely pay your bills, but where there’s a will there’s a way. Here are some simple savings tips to help you find your way to a brighter tomorrow. (more…)

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Dropping Digm (How-to)

Book a Last Minute Labor Day Getaway Without Breaking the Bank

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Photo credit iStock by Getty Images

It’s almost Labor Day – the last official holiday weekend of the summer. A time to celebrate all that hard work you do every week by not working for a day. Your last chance to take a long weekend before the kids are back to school and the fall begins. If you’re looking for some ways to getaway this Labor Day but didn’t plan in advance, don’t stress, we’ve got your back. Here’s our simple tips for how to book a last minute Labor Day getaway that won’t break the bank.

1. Go Local

Local breweries, local restaurants, local parks and beaches are all great places to relax and unwind to bring back your peace of mind. Some call this a “staycation” while others simply call it exploring their own backyard. jump-smYou may be surprised at what you can find to do near you! Another way to get away while staying local is by asking if any of your friends or family members if they are going away so you can house sit…a win win for all!

2. Open Your Mind – Not Your Wallet

There’s a wide range of websites and apps that help you book a last minute trip on a discount, but this will usually only work if you’re not picky. Looking outside of the beach box for a spot that isn’t so popular can also help you cut down on the cost too.

For example, going to a family-friendly location can help you strike a great deal because many families are busy with back to school. KAYAK listed Walt Disney World and Universal in Orlando as their number one pick of least expensive Labor Day destinations, with hotels in Orlando at their lowest rate of $115/night.

3. Use Technology To Your Advantage

If you look on daily deal sites like Groupon or Living Social, they often have deals for businesses that are off-season which can help you save even more. Many of these offers have date restrictions, so if you’re booking last minute, you’ll probably be okay, but check the fine print. One website, Stayful.com, allows you to negotiate with independent boutique hotels in an effort to find you a great deal and experience. One of my personal favorite apps is Hotels Tonight, which helps you find last minute hotel deals easily.

If you’d like to use my personal promo code [DMELESKO] to get $25 off your first booking, be my guest! (Yes, pun intended. If you use my personal code, I’ll also get $25 in credits to use.) Another option is to check out the social media pages for airlines and travel blogs, as many times they will run contests and offers thru these channels.

4. Change Your Departure Date to Save

If you move your departure date, you may be able to save even more by flying and staying during the week vs. the weekend. Farecompare.com says that the cheapest days to fly are usually on Tuesday, Wednesday and Saturday, while the more expensive days to fly are on Friday and Sunday.

5. Be Flexible when You Fly

Another way to save on travel expenses is to be flexible with the time of day that you want to fly, and also where you’d like to fly out of. You can save money by taking a red eye or early morning flight because the airlines don’t have as much demand for those time slots, making the prices drop.

You can also strike a deal by leaving from a different airport than the one closest to you. You’ll have to account for driving further and parking, so make sure to evaluate those when you are comparing.

Lastly, taking a flight that has a transfer can also bring the cost down vs. going non-stop. Just make sure that you have enough time in between to give you a cushion in case there are flight delays so you don’t end up missing your next flight and losing out on a day of your vacation if the next one isn’t until tomorrow.

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Dropping Digm (How-to)

Fitness for Less: Get in Shape Without Bustin’ Your Budget

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Did you know that being overweight can actually cost you money? Let us explain…The President’s Council on Fitness, Sports and Nutrition reports that the annual cost for being an overweight woman is $524 and the cost for men is $432. And if you fall into the obese category, you’re looking at a cost of $2,646 as a man and $4,879 as a woman. They also report that less than 5% of adults get the recommended 30 minutes of physical activity every day.

When it comes to sticking to our daily fitness routine, we’re definitely not perfect either (trust us!). So we totally get that it’s not always that easy to stay motivated and absolutely know that many times the cost of cardio workouts, exercise equipment, or a personal trainer can be too high for many people’s budgets. That said, we came up with some ways to enjoy fitness for less and have a little fun while we’re at!

7 Ways to Enjoy Fitness on a Budget

1. Add some adventure

Spice up your fitness routine by skipping the treadmill. Sign up to do a glow run, color race or adventure race instead! This is one of the latest fitness trends popping up all over the country.  But, how do you save money? Well, there are  a few ways, including putting together a team so you can get the team discount, using your military or student ID, or doing a quick online search to find a promo code. Not to mention, many of these runs are featured on budget-friendly apps like Groupon or Living Social and often post discounts on social media when registration goes live.

2. Go bowling, or hiking, or biking…you get the drift.

Raise your hand if you love getting in a workout without feeling like you’re working out? When you join a team, league or group, you can get fit, make friends, and have fun simultaneously. There are seriously so many opportunities around the country that you can find online; you have to be willing to look. To get you started, here are two of our faves: meetup.com and eteamz.com All you have to do is type in your zip code to find active groups in your community.

3. Workplace fitness

Another new fitness trend that you can take advantage of is participating in or starting, a workplace fitness challenge at your office. A lot of employers are hosting fitness challenges, and some will even pay you to get fit—either in dollars or healthcare credits. If your employer isn’t offering a fitness challenge, be a fitness for less leader at your office and suggest starting a weekly or monthly challenge to improve overall employee well-being and/or get a group together to start an after-hours fitness sesh. And if you enjoy having an added mission for motivation purposes, consider finding a worthy cause or charity to give back while you get fit.

4. Find a free fitness program or class

Many communities are now offering free fitness classes. All you have to do is check your local listings to see what’s available in your area. For all of our New Yorkers out there, check out Shape Up NYC to find free fitness classes each week. And if you don’t live in NY, you’ll most likely be able to find a free class at your local YMCA or YWCA or on your local Parks & Recreation department’s calendar of events (simply Google “your town/city name + recreation” to find those calendars).

5. Free trials, friend passes and more

Gyms and fitness centers are in the business of finding new members every day. So why not use that to your advantage by taking them up on their free trial week or by tagging along with your friend to use their free buddy pass? If you’re not into the gym and are more of a yoga type – opt to purchase a class pack instead of paying the extra to drop in on a random class. It will force you to go more often and save you money in the long run.

Fitness on a Budget Analysis: If you already forked over the cash for a gym membership and aren’t sure if it’s worth the cost, do this quick analysis to figure out your actual cost per session, and compare that to the cost of doing a class instead.

Monthly fee + (initiation fee ÷ 12) ÷ (number of visits per month) = the true cost of each gym visit

6. Free workout videos and fitness plans

Instead of hiring a personal trainer, find a fitness routine that you can do from the comfort of your own home. There’s ton of options available, including online videos, apps, and websites that offer free workout plans and routines. Here are some of the top YouTube fitness channels to give you a taste:

And if your favorite fitness craze isn’t listed, you can look to buy or borrow workout videos from your local store, online shop or library. Or do a search via your cable provider and DVR your favorite fitness show so you can watch it on demand when you’re ready to sweat.

7. Start a fitness fund

Even with all of the free to low cost fitness opportunities out there, you may find that the fitness that works best for you, the fitness you wish you could be doing instead or an item that you’d love to add to your arsenal of fitness items (that could save you money in the long run), is just a bit out of your budget right now. Don’t fret fitness on a budget friend—we have a solution for everyone who falls in this category, too. We encourage you to start a fitness fund and begin saving for items on your fitness wish list.

The Fitness for Less Takeaway

Getting fit doesn’t have to cost a fortune. Skip the expensive exercise equipment and personal trainers and find a way to get moving without going broke. You don’t need fancy workout plans to get in shape. Try out a few different classes, teams or videos to see what you like and then stick with it to get results. Fitness on a budget really isn’t so bad when you know where to start.

Do you have any other fitness for less tips or fun workout routines that you can share? Post them in the comments below!

 

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